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Reaching a new level

It’s been well over a year since I last wrote about work. That’s back when I worked at the Indianapolis Motor Speedway. My how things have changed.

13 months later. Lucky 13. And I’ve just emerged from the most challenging and most rewarding project ever. Last Saturday, March 9 at 2:17pm, the new ExactTarget website launched.

The new ExactTarget website
The new ExactTarget website

After my 1st week at ExactTarget, it felt like 4. After 3 months, it felt like a year. And so on. It’s been an intense boot camp. A wonderful learning experience. I often think I’ve grown, learned and evolved more in this role than any of my previous jobs combined. Now that’s saying something.

Getting to the website launch was a journey. It involved incredible stakeholder investment, building momentum, user research, analytics analysis, countless wireframes and design comps, true global collaboration, new content development, infrastructure design/implementation, photo & video shoots, usability audits, tons of testing, some prayers, lots of meetings and ultimately, trust. Launching 7 websites in one day, including Brazilian, French, German and Swedish versions take numbers. I don’t mean to imply I did all of this. Like a child, it’s a take a village. Our village just happens to be located all over the world. I played a role. So did 50+++ others.

What I wanted 13 months ago and what went live last Saturday are two different things. Thank goodness. It reminded me that you have to really fight for things. That things worth achieving, also change you in the process. For all the influence I tried to impart on the process, project, strategy – all of those things and more, influenced me. They produced a new me.  More patient, more thoughtful around strategy, more holistic, an appreciation of the pitch, doing your homework, testing, a sense of humor, and a reminder to remain humble. I’m thankful for all of this. I’m especially thankful to those internally that sacrificed so much to make this happen and those that placed trust in is. It’s an amazing feeling. It’s a new professional level. And I’m most thankful for the opportunity to play a part in this.

But enough of the rambling. Click around the new site. Here are some of my favorite parts of it. Enjoy.

Would love to hear your thoughts on the site, professional development or life in general.

Next up? Now that would be telling…

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