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daniel incandela
This is episode 11 of The Revenue Diaries, where I talk marketing, motorsports, sobriety, anthropology, the American dream and much more. Enjoy!
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I recently participated in a podcast with Marketing Trends and wanted to share it with all of you. Excerpt and embed below. Daniel Incandela always knew he wanted to be a storyteller. Early in his career, that passion took him on the path to becoming a visual storyteller, telling tales through the lens of anthropology. But...
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The last drop of alcohol I drank was 10 years ago today.  I’m incredibly thankful for the past decade without booze. My liver can’t thank me, but it should. A simple thank you card would suffice. It is so nice to wake up in the morning without a pounding headache. And now the only time...
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Don’t forget your umbrella. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for. It’s like playing soccer at your local club and dreaming of going to the World Cup. But these days, being a CMO isn’t all that it’s cracked up...
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Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...
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These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” — meaning that the term is being overused. As AI and machine learning topics permeate nearly every sales conversation in the technology world, marketers must compete with one...
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As I’ve discussed in some of my previous musings, it’s absolutely critical for marketing to have a close relationship with the sales organization. It’s a bit like volleyball. Marketing needs to deliver a good set (a solid pipeline of qualified sales opportunities) and sales needs to nail the spike (by closing the deal). When this relationship...
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The world is becoming smaller, and more and more companies are operating globally.
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When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has lead me to what I think of as...
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