Blog

My increasingly gray head of hair is an indicator of many things. In this case, it’s a career that has spanned museums, auto racing, and software. I also worked at Burger King as a teenager, but I digress. Along the way, I experienced countless interviews.  Early in my career, they absolutely terrified me. My philosophy...
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There is a company out there that pushes the boundaries of conventional marketing. They do creative, humorous and clever collaborations. They lead with wackiness and boldness. And they include their customers. They have produced special edition Crocs. Bath bombs. Keyboards. Firelogs. Edible nail polish. Bowl cuts. Countless celebrity spokespeople. And much, much more. I’m talking...
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This is episode 11 of The Revenue Diaries, where I talk marketing, motorsports, sobriety, anthropology, the American dream and much more. Enjoy!
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I recently participated in a podcast with Marketing Trends and wanted to share it with all of you. Excerpt and embed below. Daniel Incandela always knew he wanted to be a storyteller. Early in his career, that passion took him on the path to becoming a visual storyteller, telling tales through the lens of anthropology. But...
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The last drop of alcohol I drank was 10 years ago today.  I’m incredibly thankful for the past decade without booze. My liver can’t thank me, but it should. A simple thank you card would suffice. It is so nice to wake up in the morning without a pounding headache. And now the only time...
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Don’t forget your umbrella. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for. It’s like playing soccer at your local club and dreaming of going to the World Cup. But these days, being a CMO isn’t all that it’s cracked up...
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Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...
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These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” — meaning that the term is being overused. As AI and machine learning topics permeate nearly every sales conversation in the technology world, marketers must compete with one...
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Marketing loves sales. Why? Because the sales number is the most important number each quarter. And, an increase in sales generally results in an increased marketing budget and more allowance for creative approaches to get your company’s message out to a wider array of target audiences. But why hasn’t that love always historically been reciprocated?...
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