I’ve been a long time Japanophile. I’ve previously discussed vending machines. Japanese web design. Auto racing. And robots. But somehow, I’ve never branched out to mascots. Until now… I’ve been inspired by the Mondo Mascots Twitter account for some time. And it prompted me to understand more about Yuru-chara and Kawaii. Yuru-chara is the Japanese...Read More

Consider me a novice. I knew nothing about Bitcoin. And when the NFT (non-fungible token) craze started, I was considerably confused. What is an NFT? An NFT is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded...Read More

My increasingly gray head of hair is an indicator of many things. In this case, it’s a career that has spanned museums, auto racing, and software. I also worked at Burger King as a teenager, but I digress. Along the way, I experienced countless interviews.  Early in my career, they absolutely terrified me. My philosophy...Read More

There is a company out there that pushes the boundaries of conventional marketing. They do creative, humorous and clever collaborations. They lead with wackiness and boldness. And they include their customers. They have produced special edition Crocs. Bath bombs. Keyboards. Firelogs. Edible nail polish. Bowl cuts. Countless celebrity spokespeople. And much, much more. I’m talking...Read More

This is episode 11 of The Revenue Diaries, where I talk marketing, motorsports, sobriety, anthropology, the American dream and much more. Enjoy!Read More

I recently participated in a podcast with Marketing Trends and wanted to share it with all of you. Excerpt and embed below. Daniel Incandela always knew he wanted to be a storyteller. Early in his career, that passion took him on the path to becoming a visual storyteller, telling tales through the lens of anthropology. But...Read More

The last drop of alcohol I drank was 10 years ago today.  I’m incredibly thankful for the past decade without booze. My liver can’t thank me, but it should. A simple thank you card would suffice. It is so nice to wake up in the morning without a pounding headache. And now the only time...Read More

Don’t forget your umbrella. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for. It’s like playing soccer at your local club and dreaming of going to the World Cup. But these days, being a CMO isn’t all that it’s cracked up...Read More

Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...Read More