On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...Read More

As part of Salesforce now, lots of the ExactTarget Marketing Cloud marketing team ventured out to San Francisco in November for the 100,000+ plus event, Dreamforce. Myself included. Somewhere between our planning for the event and actually arriving, I agreed to host a segment of their live studio coverage, Salesforce Live. Now, you should know...Read More

Over a decade ago, when I began my career as producer, digital, as a career path was in its infancy. As it emerged as a key structure in the architecture of the business world, my career path unfolded in unexpected ways which provided a unique multi-faceted perspective across diverse industries. Along the way, digital grew...Read More

Japan. Land of incredible vending machines. Underdog race car drivers. And a somewhat confusing approach to the web. At a glance, Japanese web design can appear incredibly detailed, and minute. Chaotic, yet adorable. Incredibly advanced and decidedly stagnant. Focused on Flash, or HTML5. It’s baffling. Boy do I sound ethnocentric. Questionable web design occurs everywhere,...Read More

Graphics Interface Format. I much prefer GIF. or GiFs. And as a matter of fact, I think they’re pretty cool. There are two things I love in my websites. Sound effects and animated GIFs. Those I work with will confirm. What is a GIF? This is what Wikipedia has to say: The Graphics Interchange Format...Read More

It’s been well over a year since I last wrote about work. That’s back when I worked at the Indianapolis Motor Speedway. My how things have changed. 13 months later. Lucky 13. And I’ve just emerged from the most challenging and most rewarding project ever. Last Saturday, March 9 at 2:17pm, the new ExactTarget website...Read More

This past year marked a notable growth spurt for this site – not just in traffic, but in types of content. It was a landmark year, where I introduced more posts and new types of content, including video, art concepts, a children’s story, and much more photography. This is the 2011 snapshot of danielincandela.com. I...Read More

This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It...Read More

The first 5 months of 2011 have been relentless. It feels like early June has been the first time I’ve been able to catch my breath, both personally and professionally. Personally, I’ve concentrated on being home, making my son laugh and eating lots of dessert. Professionally, it’s been a combination of reflection and planning. It’s...Read More