I’ve been a long time Japanophile. I’ve previously discussed vending machines. Japanese web design. Auto racing. And robots. But somehow, I’ve never branched out to mascots. Until now… I’ve been inspired by the Mondo Mascots Twitter account for some time. And it prompted me to understand more about Yuru-chara and Kawaii. Yuru-chara is the Japanese...Read More

Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...Read More

On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...Read More