On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...Read More

“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” ― Karl Lagerfeld I love holding a camera. It’s often the closest I get to living in the moment. And my skill as a photographer changes each time I snap a shot. As Henri Cartier-Bresson put it, “Your...Read More

Today was the Inaugural Grand Prix of Indianapolis, the debut of Indy Car’s on the latest version of the internal road course previously. The old road course was used by Formula One and MotoGP. I’ve had the pleasure of attending and/or working F1, MotoGp, Indy 500, and the Brickyard 400 at the Indianapolis Motor Speedway....Read More

The start of the 2014 Formula 1 season brought expectation and excitement. It also introduced a very cool new car design from Williams Formula 1 FW36, with a Martini inspired livery. It’s a tip of the hat to motor racing history and a time of classic design. Here’s the Brabham BT42 from 30 years ago....Read More

This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It...Read More

I’m taking a break. In the meantime, you should get to know my dad, Sal Incandela. He was a good guy and I looked up to him.  Read More

The reason I’m in Japan is because of the race at Twin Ring Motegi, so I’d be in contempt if I didn’t at least mention it. Growing up, some of my favorite drivers were Japanese. And when my parents owned a race team in the 1990’s, they had a couple of Japanese drivers race for...Read More

Early today I got to shoot an IndyCar race. I’ve taken many racing photos. But never of actual on track action. My previous shots were limited to pit lane or the garage or a stationary car. Turn 1 at the end of a fast, long straight was an entirely different proposition. I know the racing...Read More

I worked at an art museum. Now I work at a race track and for a racing series. They seem very opposite and I catch people off guard when I reveal anything about my career. There are many differences. There are many similarities. But all in all, it’s incredibly different. I loved my time in...Read More