On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...Read More

“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” ― Karl Lagerfeld I love holding a camera. It’s often the closest I get to living in the moment. And my skill as a photographer changes each time I snap a shot. As Henri Cartier-Bresson put it, “Your...Read More

Today was the Inaugural Grand Prix of Indianapolis, the debut of Indy Car’s on the latest version of the internal road course previously. The old road course was used by Formula One and MotoGP. I’ve had the pleasure of attending and/or working F1, MotoGp, Indy 500, and the Brickyard 400 at the Indianapolis Motor Speedway....Read More

Towards the end of 2011, I highlighted my top-5 viewed images on Flickr. For a 2012 recap, I’m doing something slightly different and just selecting my favorite 5 from the year. I wasn’t quite as a prolific – for one, I changed jobs, and two, I was much, much busier with less time to focus...Read More

Although I no longer work in racing, I still think of it often. And I have plans to remain involved in some way – more on that another time. It doesn’t mean I’m going to become a racing blogger (I prefer to keep my racing opinions to myself)- and besides, there’s already a good group...Read More

Two years ago (23 months to be exact) I walked into the main offices of the Indianapolis Motor Speedway and into the new media department. This Friday, I’ll be departing 16th and Georgetown to begin the next step in my career with ExactTarget and their interactive marketing department. I’m both sad and excited. I’m proud...Read More

This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It...Read More