This is episode 11 of The Revenue Diaries, where I talk marketing, motorsports, sobriety, anthropology, the American dream and much more. Enjoy!Read More

Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...Read More

On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...Read More

36 hours isn’t enough, but it makes for a jammed packed visit to Las Vegas. It included two work dinners (with great Vegan options) – Allegro at The Wynn and Jaleo at The Cosmopolitan.  Even the luncheon I attended at the Four Seasons included a great vegan plate with tofu and vegetables. Scott Dorsey was...Read More

As part of Salesforce now, lots of the ExactTarget Marketing Cloud marketing team ventured out to San Francisco in November for the 100,000+ plus event, Dreamforce. Myself included. Somewhere between our planning for the event and actually arriving, I agreed to host a segment of their live studio coverage, Salesforce Live. Now, you should know...Read More

It’s been well over a year since I last wrote about work. That’s back when I worked at the Indianapolis Motor Speedway. My how things have changed. 13 months later. Lucky 13. And I’ve just emerged from the most challenging and most rewarding project ever. Last Saturday, March 9 at 2:17pm, the new ExactTarget website...Read More

Two years ago (23 months to be exact) I walked into the main offices of the Indianapolis Motor Speedway and into the new media department. This Friday, I’ll be departing 16th and Georgetown to begin the next step in my career with ExactTarget and their interactive marketing department. I’m both sad and excited. I’m proud...Read More