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Indianapolis Motor Speedway
Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...
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“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” ― Karl Lagerfeld I love holding a camera. It’s often the closest I get to living in the moment. And my skill as a photographer changes each time I snap a shot. As Henri Cartier-Bresson put it, “Your...
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Today was the Inaugural Grand Prix of Indianapolis, the debut of Indy Car’s on the latest version of the internal road course previously. The old road course was used by Formula One and MotoGP. I’ve had the pleasure of attending and/or working F1, MotoGp, Indy 500, and the Brickyard 400 at the Indianapolis Motor Speedway....
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It’s been well over a year since I last wrote about work. That’s back when I worked at the Indianapolis Motor Speedway. My how things have changed. 13 months later. Lucky 13. And I’ve just emerged from the most challenging and most rewarding project ever. Last Saturday, March 9 at 2:17pm, the new ExactTarget website...
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Towards the end of 2011, I highlighted my top-5 viewed images on Flickr. For a 2012 recap, I’m doing something slightly different and just selecting my favorite 5 from the year. I wasn’t quite as a prolific – for one, I changed jobs, and two, I was much, much busier with less time to focus...
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Although I no longer work in racing, I still think of it often. And I have plans to remain involved in some way – more on that another time. It doesn’t mean I’m going to become a racing blogger (I prefer to keep my racing opinions to myself)- and besides, there’s already a good group...
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Two years ago (23 months to be exact) I walked into the main offices of the Indianapolis Motor Speedway and into the new media department. This Friday, I’ll be departing 16th and Georgetown to begin the next step in my career with ExactTarget and their interactive marketing department. I’m both sad and excited. I’m proud...
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I started thinking about some year end posts I could write to neatly wrap up 2011. I figured I’d write my favorites posts of the year version. Then I started thinking about real analytics or metrics. What were my most read stories? And for that matter, what were my most viewed photographs in 2011? This...
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