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daniel incandela
As I’ve discussed in some of my previous musings, it’s absolutely critical for marketing to have a close relationship with the sales organization. It’s a bit like volleyball. Marketing needs to deliver a good set (a solid pipeline of qualified sales opportunities) and sales needs to nail the spike (by closing the deal). When this relationship...
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The world is becoming smaller, and more and more companies are operating globally.
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When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has lead me to what I think of as...
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At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, skills to develop or strengthen. For many marketers, as 2018 gets underway, this will include ideas around creating new and innovative marketing campaigns, finding new sources of data,...
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Another year in the books, but not my most productive or impressive year behind the camera. Lots of work, lots of work travel, getting married, herniating two discs in my back, some ups and downs, and the discovery of an upcoming baby for our family. There were lots of great ‘life’ moments to not take...
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I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept piqued my interest, and after...
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Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years....
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2016 wasn’t the most prolific year for taking photos, but I still got in a few good shots. Let’s jump right in. Selfie, huh? I don’t take many, but I really love this one. I think it has more to do with Ollie’s expression, but this was a genuine moment caught with my iPhone. I’ll...
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Photography to me is catching a moment which is passing, and which is true. Jacques-Henri Lartigue 2015 was a slow photography year for me. It was a year of immense change and my focus was in different areas. Which is quite OK. I’ve been recapping my years in photography for some time now. And 2015...
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