Marketing loves sales. Why? Because the sales number is the most important number each quarter. And, an increase in sales generally results in an incre...

As I’ve discussed in some of my previous musings, it’s absolutely critical for marketing to have a close relationship with the sales organization....

Declaring a major is one of the first really big decisions most people will make. It can be very stressful because you’re basically deciding the direct...

I have an ego. You do, too. We all have one. Ego is, simply put, the way we view ourselves—especially our own importance, ability, and worth. Ego is th...

When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered t...

At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, sk...

I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and...

Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s...