Brand Love: Kentucky Fried Chicken
November 28, 2023
There is a company out there that pushes the boundaries of conventional marketing and branding. In fact, they demolish any such boundaries.
They lau...
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Everything needs a Japanese inspired mascot
September 18, 2021
I've been a long time Japanophile. I've previously discussed vending machines. Japanese web design. Auto racing. And robots. But somehow, I've never br...
Creating your first NFT
August 15, 2021
Consider me a novice. I knew nothing about Bitcoin. And when the NFT (non-fungible token) craze started, I was considerably confused. What is an NFT?
...
Lessons from five uncomfortable job interviews
May 6, 2021
My increasingly gray head of hair is an indicator of many things. In this case, it’s a career that has spanned museums, auto racing, and software. I a...
An Ode to Kentucky Fried Chicken....Marketing
October 28, 2020
There is a company out there that pushes the boundaries of conventional marketing.
They do creative, humorous and clever collaborations. They lead w...
Talking with Kyle Lacy on The Revenue Diaries
October 23, 2020
This is episode 11 of The Revenue Diaries, where I talk marketing, motorsports, sobriety, anthropology, the American dream and much more.
Enjoy...
Branding Strategy and Authenticity
July 24, 2020
I recently participated in a podcast with Marketing Trends and wanted to share it with all of you. Excerpt and embed below.
Daniel Incandela...
Ten years without alcohol
The last drop of alcohol I drank was 10 years ago today.
I’m incredibly thankful for the past decade without booze.
My liver can’t thank me...
Why today’s CMO is tomorrow’s CEO
December 30, 2019
Don't forget your umbrella.
If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all stri...
Against Assembly Line Marketing: A Manifesto
August 1, 2019
Can I take your order?
We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through...
Accurately Marketing AI Solutions in Today’s Overhyped Landscape
April 9, 2019
These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” -- meaning...
Marketing Loves Sales; How to Ensure They Love You Back
January 30, 2019
Marketing loves sales. Why? Because the sales number is the most important number each quarter. And, an increase in sales generally results in an incre...
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