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I had the pleasure of dining at Due Amici in Columbus, Ohio recently – a delicious Italian restaurant that serves traditional dishes with a modern approach. Like most meals and especially Italian, I ordered sparkling water.  This was the moment I was introduced to Smeraldina. To date, this is the best sparkling water I’ve ever tasted. If...
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Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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