Digital Strategy – Content, Personality and Relationships

This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It will be vast, and vast is good. The company is ready to fully embrace digital in new ways.

The metrics point in the right direction

The metrics point in the right direction

The reflection part is what determines the next step forward. It guides the guidebook. Here’s what occurred digitally this year and it revolves around three themes – content, personality and relationships. These 3 simple, but often overlooked methods point to positive results, analytics and overall metrics.

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Giving Thanks to The Guardian Football Section

I’m using Thanksgiving Day to give a cheers to The Guardian newspaper across the Atlantic ocean for providing me with years of, well, news. But news with incredibly accuracy, integrity and brilliant sarcasm, especially when digitally flipping through the The Guardian Football section – superbly written coverage with personality, sass, wit and desert dry humor. Thank you.

Like a British postcard - a pint, taxi and The Guardian

Like a British postcard - a pint, taxi and The Guardian (sitting in Covent Garden a couple of years ago).

A couple of years ago, I was quoted in a Guardian story about ArtBabble – and although I was pretty proud of that, I was more honored to have made it into The Guardian (because it features the Football section I had come to adore). I’ve been loyally following their coverage for a good 10 years now.

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My/Your Cannoli Flickr Group

I don’t recall the first time I had a cannoli. I do remember eating the most incredible cannoli in 1996 while in Venice. It was amazing. Since then, I’ve held a special space in my stomach for this delicate Italian dessert. I’ve enjoyed some good one’s since, but none quite compare.

cannoli

A cannoli from Rome

So of course I took this sugar appreciation to the next level. I created a Flickr group.

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