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digital strategy
Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years....
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Over a decade ago, when I began my career as producer, digital, as a career path was in its infancy. As it emerged as a key structure in the architecture of the business world, my career path unfolded in unexpected ways which provided a unique multi-faceted perspective across diverse industries. Along the way, digital grew...
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Japan. Land of incredible vending machines. Underdog race car drivers. And a somewhat confusing approach to the web. At a glance, Japanese web design can appear incredibly detailed, and minute. Chaotic, yet adorable. Incredibly advanced and decidedly stagnant. Focused on Flash, or HTML5. It’s baffling. Boy do I sound ethnocentric. Questionable web design occurs everywhere,...
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This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It...
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