Tag

brand
Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...
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When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has lead me to what I think of as...
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Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years....
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I had the pleasure of dining at Due Amici in Columbus, Ohio recently – a delicious Italian restaurant that serves traditional dishes with a modern approach. Like most meals and especially Italian, I ordered sparkling water.  This was the moment I was introduced to Smeraldina. To date, this is the best sparkling water I’ve ever tasted. If...
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Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...
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The start of the 2014 Formula 1 season brought expectation and excitement. It also introduced a very cool new car design from Williams Formula 1 FW36, with a Martini inspired livery. It’s a tip of the hat to motor racing history and a time of classic design. Here’s the Brabham BT42 from 30 years ago....
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