2012 and Digital Content Strategies

This past year marked a notable growth spurt for this site – not just in traffic, but in types of content. It was a landmark year, where I introduced more posts and new types of content, including video, art concepts, a children’s story, and much more photography. This is the 2011 snapshot of danielincandela.com. I never expected the site to go in this direction, it was definitely a fluid approach.

2011 Blog Cloud

2011 Blog Cloud

This site has now become more than just a hobby. It requires management, a direction, a content calendar and a strategy. That’s a really good sign.

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Digital Strategy – Content, Personality and Relationships

This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It will be vast, and vast is good. The company is ready to fully embrace digital in new ways.

The metrics point in the right direction

The metrics point in the right direction

The reflection part is what determines the next step forward. It guides the guidebook. Here’s what occurred digitally this year and it revolves around three themes – content, personality and relationships. These 3 simple, but often overlooked methods point to positive results, analytics and overall metrics.

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Cyber Monday and RobotoWear

I’ll be pointing all 12 of my daily readers over to the RobotoWear site tomorrow for Cyber Monday. We’re offering fantastic deals on our clothing line, including 30% off, free shipping and the chance to receive a limited edition tote bag. So be ready to shop tomorrow! And use the coupon code: CYBERSAVER

Meanwhile stay in the loop by following RobotoWear on Twitter or Facebook. Or read Despi’s post for the full deets.

Who doesn't love RobotoWear?

Who doesn't love RobotoWear?

Historic Ransom Place and The Avenue

This is the practicum summary I wrote my final year as an Anthropology student, back in 1999. I wrote a little bit about this project, HERE. This is full summary below. I found this the other day. Had to share – enjoy.

Practicum Summary for Daniel Incandela
Submitted to the IUPUI Anthropology Department
Spring Semester 1999
“Historic Ransom Place and The Avenue”

Project Conception:
The project idea was first conceived during the spring semester of 1998. Over the summer, initial analysis of the Historic Ransom Place neighborhood took place. In August and the beginning of the fall 1998 semester, I met with Elizabeth Kryder-Reid to discuss creating an exhibit for Historic Ransom Place. From that point forward, Dr. Kryder-Reid served as my practicum advisor. In addition Dr. Susan Sutton, Dr. Jeanette Dickerson-Putman, Dr. Eric Bailey, and Hilary Kahn provided valuable assistance during the planning stages. With superb guidance, I was able to research and explore the history of Ransom Place and the jazz heritage of Indiana Avenue.

The final project - more than a 10-page paper

The final project - more than a 10-page paper

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I, RobotoWear

It launched. Years in the making. Days of brainstorming. It took the work of my best friend Despi Ross to pull it all together. Her husband and brilliant artist, John Ross created the RobotoWear logo. Childhood friend and financial guru, Peter Dunn is on board as CFO. And former colleague and buddy, Matt Gipson handled the web design – which rocks.

RobotoWear.com

RobotoWear.com

What am I talking about?

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