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Wall Street Journal
Don’t forget your umbrella. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for. It’s like playing soccer at your local club and dreaming of going to the World Cup. But these days, being a CMO isn’t all that it’s cracked up...
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Over a decade ago, when I began my career as producer, digital, as a career path was in its infancy. As it emerged as a key structure in the architecture of the business world, my career path unfolded in unexpected ways which provided a unique multi-faceted perspective across diverse industries. Along the way, digital grew...
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As an Englishman, discussing penalty kicks invariably ends in tears. We’re talking about soccer or football here, where one player stands 12 yards from goal and tries to place it past a goalkeeper. The odds are in the penalty takers favor. Unless you are English. Check out this Wall Street Journal article if you are...
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