Fractional CMO
Get executive-level marketing leadership without the full-time overhead.
Brand Strategy
Build a bold, consistent brand that connects with your audience.
Company Messaging
Clarify your story so customers understand who you are and why you matter.
Daniel Incandela is a six-time Chief Marketing Officer with 20+ years of experience in SaaS, technology, motorsports, and nonprofits. He specializes in fractional CMO leadership, brand strategy, and company messaging that drives growth and clarity.
As a StoryBrand Certified Coach and SCMP-certified strategist, Daniel helps businesses simplify complex ideas, sharpen their positioning, and align teams around clear, effective marketing. Trusted by companies in transition and growth, he blends creative storytelling with proven leadership to deliver measurable results.
Warning: not your run-of-the-mill CMO. Daniel is a maestro with a knack for getting it done. He’s a leader people follow, not because they have to but because they want to. I’ve witnessed his ability to lead with both smarts and heart. Whether it’s deciphering trends or spearheading audacious ideas, Daniel’s the go-to guy. If you’re on the hunt for a marketing leader who’s equal parts visionary and virtuoso, look no further.

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