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Tag Heuer
Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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Any event where you watch the sun set and then see the sun rise is alright in my book. Daytona, Florida welcomed us with open arms as we arrived in town to cover the Rolex 24 Hours at Daytona for the Indianapolis Motor Speedway. This was a perfect scouting trip for us, since we’re hosting...
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