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Marketing
Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...
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These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” — meaning that the term is being overused. As AI and machine learning topics permeate nearly every sales conversation in the technology world, marketers must compete with one...
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Marketing loves sales. Why? Because the sales number is the most important number each quarter. And, an increase in sales generally results in an increased marketing budget and more allowance for creative approaches to get your company’s message out to a wider array of target audiences. But why hasn’t that love always historically been reciprocated?...
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As I’ve discussed in some of my previous musings, it’s absolutely critical for marketing to have a close relationship with the sales organization. It’s a bit like volleyball. Marketing needs to deliver a good set (a solid pipeline of qualified sales opportunities) and sales needs to nail the spike (by closing the deal). When this relationship...
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The world is becoming smaller, and more and more companies are operating globally.
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When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has lead me to what I think of as...
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At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, skills to develop or strengthen. For many marketers, as 2018 gets underway, this will include ideas around creating new and innovative marketing campaigns, finding new sources of data,...
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I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept piqued my interest, and after...
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As part of Salesforce now, lots of the ExactTarget Marketing Cloud marketing team ventured out to San Francisco in November for the 100,000+ plus event, Dreamforce. Myself included. Somewhere between our planning for the event and actually arriving, I agreed to host a segment of their live studio coverage, Salesforce Live. Now, you should know...
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