danielincandela.com

This time of year naturally prompts professional reflection and predictions. Over the holiday break, I’ll be putting the finishing touches on a 2012 Digital Strategy for the Indianapolis Motor Speedway, which will reference everything from content to email to social media to SMS to photography to sweepstakes to gaming to mobile, and so on. It will be vast, and vast is good. The company is ready to fully embrace digital in new ways.

The reflection part is what determines the next step forward. It guides the guidebook. Here’s what occurred digitally this year and it revolves around three themes – content, personality and relationships. These 3 simple, but often overlooked methods point to positive results, analytics and overall metrics.

(more…)

Filed under: Motorsports, Projects by Daniel
No Comments »

We just returned from a family road trip. It involved 17 total hours in a car with a 5-month old, 1 speeding ticket, detours, horrendous weather, some fast food, energy drinks and did I mention a baby in the car? But the trip was worth it – quality time with family and the lovely city of Asheville – home of microbrews, Grove Park Inn and a little house called the Biltmore (see below).

(more…)

Filed under: Random by Daniel
No Comments »