Tag

corporate
Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years....
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Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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