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Brand Strategy
There is a company out there that pushes the boundaries of conventional marketing. They do creative, humorous and clever collaborations. They lead with wackiness and boldness. And they include their customers. They have produced special edition Crocs. Bath bombs. Keyboards. Firelogs. Edible nail polish. Bowl cuts. Countless celebrity spokespeople. And much, much more. I’m talking...
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Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...
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