brand Archives - danielincandela.com

An Ode to Kentucky Fried Chicken....Marketing

October 28, 2020

Marketing

There is a company out there that pushes the boundaries of conventional marketing. They do creative, humorous and clever collaborations. They lead with wackiness and boldness....

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Against Assembly Line Marketing: A Manifesto

August 1, 2019

Marketing

Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after...

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A Three-Pillared Approach to Marketing Leadership

March 20, 2018

Marketing

When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of...

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How to Build a Marketing Team: 5 Steps

May 2, 2017

Marketing

Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier...

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Smeraldina Sparking Water

July 17, 2015

Lifestyle, Sparkling Water

I had the pleasure of dining at Due Amici in Columbus, Ohio recently - a delicious Italian restaurant that serves traditional dishes with a modern approach. Like most...

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Brands and Transparency

April 28, 2015

Brand Strategy

Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I...

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Learning to Love Brand Marketing

February 22, 2015

Brand Strategy, Digital Strategy

On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate &...

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Timeless Racing Stripes and Race Car Paint Schemes

April 12, 2014

Motorsports

The start of the 2014 Formula 1 season brought expectation and excitement. It also introduced a very cool new car design from Williams Formula 1 FW36, with a Martini inspired...

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An Ode to Kentucky Fried Chicken....Marketing

Against Assembly Line Marketing: A Manifesto

A Three-Pillared Approach to Marketing Leadership

How to Build a Marketing Team: 5 Steps

Smeraldina Sparking Water

Brands and Transparency

Learning to Love Brand Marketing

Timeless Racing Stripes and Race Car Paint Schemes

Text Widget

Recent Comments

Tag Cloud

Latest Projects

Contact Us

Tag: brand