Becoming StoryBrand Certified
September 12, 2025
This year I became a StoryBrand Certified Coach to help sharpen my work as a Fractional CMO, brand strategist, and messaging architect.
At its core,...
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Blog
The Importance of Company Messaging
June 18, 2025
What Is The Point Of Messaging In Business?
Company messaging is the heartbeat of successful business communication; it defines how your organizatio...
The Benefits of a Fractional CMO
June 16, 2025
What is a Fractional CMO?
Fractional CMO is a term that has rapidly gained traction among forward-thinking organizations looking to unlock the power...
Is a Fractional CMO Worth It?
June 4, 2025
What Is A Fractional CMO And What Do They Do?
Fractional CMOs are senior marketing leaders who offer their C-suite marketing executive expertise to ...
Introducing Sir Botty Charlton | AI Fantasy Premier League Assistant
April 22, 2025
Meet Sir Botty Charlton — your AI-powered Fantasy Premier League (FPL) assistant. Built with real-time data and smart strategy, Sir Botty delivers week...
5 Reasons to Hire a Fractional CMO
January 24, 2025
Discover how a fractional CMO can provide strategic marketing leadership and execution, driving growth without the commitment of a full-time hire. Perfe...
2025 B2B Brand Predictions and Trends
January 21, 2025
2025 is really here, and with it comes a slightly friendlier economic environment (cheers to that). This might mean your CEO and board will finally sta...
Brand Love: Kentucky Fried Chicken
November 28, 2023
There is a company out there that pushes the boundaries of conventional marketing and branding. In fact, they demolish any such boundaries.
They lau...
Everything needs a Japanese inspired mascot
September 18, 2021
I've been a long time Japanophile. I've previously discussed vending machines. Japanese web design. Auto racing. And robots. But somehow, I've never br...
Creating your first NFT
August 15, 2021
Consider me a novice. I knew nothing about Bitcoin. And when the NFT (non-fungible token) craze started, I was considerably confused. What is an NFT?
...
Lessons from five uncomfortable job interviews
May 6, 2021
My increasingly gray head of hair is an indicator of many things. In this case, it’s a career that has spanned museums, auto racing, and software. I a...
An Ode to Kentucky Fried Chicken....Marketing
October 28, 2020
There is a company out there that pushes the boundaries of conventional marketing.
They do creative, humorous and clever collaborations. They lead w...
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