
As a six-time Chief Marketing Officer, Daniel Incandela brings over 20 years of experience leading marketing transformation, brand strategy, and company messaging. He has guided organizations across the arts, motorsports, and SaaS—from $10M startups to $400M global enterprises—earning recognition for blending strategic vision with creative execution.
Today, Daniel works as a Fractional CMO and Brand Strategist, helping companies clarify their story, strengthen their brand, and align marketing with business growth. A StoryBrand Certified Coach and SCMP® (Strategic Communication Management Professional), he specializes in building messaging frameworks that simplify complexity and create authentic, compelling narratives.
Renowned for his calm presence and team-first leadership, Daniel fosters trust and collaboration while driving measurable results. His ability to deconstruct complex challenges and present clear, actionable strategies makes him a trusted advisor to CEOs, CMOs, and emerging leaders alike.
With a focus on fractional leadership, brand strategy, and messaging, Daniel delivers the clarity, creativity, and momentum companies need to scale, rebrand, or launch into new markets.
On a more personal note…
I’m Daniel Incandela—a husband, father of three boys, photographer, writer, and eternal student of life. After serving as a six-time Chief Marketing Officer, I now work as a Fractional CMO, brand strategist and messaging architect, helping companies sharpen their story and connect with customers in meaningful ways.
I’m also a cancer survivor, a hospice volunteer, and someone who believes in bringing light to others—fitting, since my last name literally means to create light. Creativity runs through everything I do, whether I’m behind a camera, writing, or chasing surreal ideas that make the world a little stranger and more interesting.
I’m a Manchester United supporter, a lover of the artist René Magritte, an aspiring hobby farmer, and someone who values curiosity, compassion, and connection above all else. Those values shape not just my work, but how I try to show up every day—as a mentor, a leader, and most importantly, as a human being. I’m also always happy to discuss Formula 1.
One of my favorite quotes is from Steve Martin:

“Be so good they can’t ignore you.”
—Steve Martin

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