With 20+ years of marketing leadership across museums, motorsports, and SaaS, Daniel Incandela has helped organizations of all sizes—from $10M startups to $400M global enterprises—clarify their story, strengthen their brand, and accelerate growth. His career spans nonprofit, B2B, and B2C marketing, giving him the adaptability and expertise to deliver measurable results across industries.

As a Fractional CMO, Brand Strategy Consultant, and Company Messaging Expert, Daniel provides tailored services that meet the unique needs of each organization:

  • Interim & Fractional CMO Services – Senior-level leadership to guide marketing teams, fill executive gaps, and build scalable go-to-market strategies.

  • Brand Strategy & Positioning – Developing authentic, differentiated brands that stand out in competitive markets and drive customer engagement.

  • Company Messaging Frameworks – Leveraging StoryBrand Certified Coaching and SCMP® communication strategy to simplify complex ideas and create clear, consistent, and compelling narratives.

  • Mentorship for Marketing Leaders – Coaching and empowering emerging executives to excel in high-growth environments.

  • Executive Marketing Advising – Partnering with CEOs, founders, and CMOs to align marketing with business objectives and long-term growth.

Daniel’s ability to turn complexity into clarity makes him a trusted partner for companies preparing to scale, launch new products, or rebrand for market impact. Whether you need a fractional CMO, a brand strategy consultant, or a messaging architect, Daniel brings the strategy, leadership, and creativity needed to create lasting results.

What sets Daniel apart is his exceptional skill in driving strategy and aligning diverse marketing functions. His ability to prioritize effectively against key performance indicators (KPIs) ensured our team consistently met and exceeded our goals.

Daniel embodies a rare blend of creativity, deep drive, strategic vision, and broad industry experience, coupled with courage and vulnerability.

Daniel is a well-respected leader who stands out for his humility and a distinct people-first approach. He builds loyal teams and is an advocate for marketing, encouraging autonomy and fostering an environment open to innovation and collaboration.

Opportunities for collaboration.

Fractional & Interim Leadership

Providing timely, experienced leadership during critical transitions and opportunities, ensuring stability and strategic direction when it matters most.

Branding

With experience in countless rebrands and repositioning exercises, Incandela has delivered powerful brand positioning and brought a clear strategy into building brand awareness and sentiment.

Mentorship

Strong emotional intelligence, adaptability and experience enables him to read the room and connect authentically, enhancing interpersonal relationships both as a leader and mentor.

Messaging and Storytelling

Merging creativity with branding expertise, Daniel crafts compelling narratives that resonate, elevating brand messages to create a lasting impact.

Let’s work together.

Transformative marketing, authentic branding, and expert interim leadership.