strategy Archives - danielincandela.com

Branding Strategy and Authenticity

July 24, 2020

Marketing

I recently participated in a podcast with Marketing Trends and wanted to share it with all of you. Excerpt and embed below. Daniel Incandela always knew he wanted to...

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Against Assembly Line Marketing: A Manifesto

August 1, 2019

Marketing

Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after...

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Accurately Marketing AI Solutions in Today’s Overhyped Landscape

April 9, 2019

Marketing

These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” -- meaning that the term is...

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A Three-Pillared Approach to Marketing Leadership

March 20, 2018

Marketing

When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of...

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The Top Skill for Marketing Leaders in 2018

January 29, 2018

Marketing

At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, skills to develop or...

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How to Build a Marketing Team: 5 Steps

May 2, 2017

Marketing

Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier...

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Learning to Love Brand Marketing

February 22, 2015

Brand Strategy, Digital Strategy

On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate &...

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Professional tips and presenting a live web cast

December 21, 2013

Digital Strategy

As part of Salesforce now, lots of the ExactTarget Marketing Cloud marketing team ventured out to San Francisco in November for the 100,000+ plus event, Dreamforce. Myself...

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Branding Strategy and Authenticity

Against Assembly Line Marketing: A Manifesto

Accurately Marketing AI Solutions in Today’s Overhyped Landscape

A Three-Pillared Approach to Marketing Leadership

The Top Skill for Marketing Leaders in 2018

How to Build a Marketing Team: 5 Steps

Learning to Love Brand Marketing

Professional tips and presenting a live web cast

Text Widget

Recent Comments

Tag Cloud

Latest Projects

Contact Us

Tag: strategy