Brand and Messaging Packages
High-Impact Brand & Messaging Engagements
Fast, Focused, and Built for Results
Most of my consulting work centers on larger-scale transformations — serving as an interim or fractional Chief Marketing Officer, leading full company rebrands, or overhauling corporate messaging and enablement.
But not every organization needs a long engagement to see meaningful change.
These fast, high-impact packages are designed to deliver clarity, alignment, and ROI in just a few weeks.
Each combines my experience as a 6× CMO with proven approaches like StoryBrand and the Messaging House framework to help you sharpen your story and accelerate growth.
Brand & Messaging Packages
Messaging House Sprint
Transform your messaging from fragmented to focused — in just two weeks.
A complete Messaging House becomes your blueprint for clear, consistent communication.
You’ll get:
- 90-minute kickoff session
- Custom Messaging House (Roof, Pillars, Foundation, Basement)
- Messaging recommendations summary
- 1-hour refinement workshop
You’ll walk away with:
A clear, aligned messaging framework your team can apply across your website, sales decks, and campaigns.
Perfect for: Companies preparing for a rebrand or struggling with inconsistent messaging.
Investment: $5,000 Timeline: 2 weeks
StoryBrand Workshop
Make your message simple, clear, and unforgettable.
Define your seven-part BrandScript so every customer sees themselves as the hero — and your brand as their guide.
You’ll get:
- 2-hour virtual workshop
- Defined BrandScript
- Example homepage or one-pager copy
- 30-minute follow-up Q&A
You’ll walk away with:
A clear story your entire team can tell the same way.
Perfect for: Founders and marketing teams who want crystal-clear storytelling.
Investment: $3,500 Timeline: 1 week
Brand Clarity Audit
See your brand the way your audience does.
An objective assessment to pinpoint what’s working — and what’s not.
You’ll get:
- Review of brand assets (website, social, collateral)
- Brand clarity scorecard + recommendations
- One-page “Brand Clarity Roadmap”
You’ll walk away with:
A prioritized plan to strengthen consistency and stand out in your market.
Perfect for: Startups or scaling companies ready to elevate perception.
Investment: $2,500 Timeline: 2 weeks
Mini Messaging Makeover
Get a messaging tune-up that delivers instant impact.
Ideal before a launch, pitch, or funding round — when every word matters.
You’ll get:
- Review of current messaging (website or deck)
- Rewritten homepage headline, elevator pitch, and boilerplate
- Tone-of-voice recommendations
You’ll walk away with:
Sharper, more confident messaging that builds trust and momentum.
Perfect for: Teams needing quick polish and professionalism.
Investment: $1,750 Timeline: 1 week
Brand Evolution & Growth Packages
Mini Rebrand Roadmap
Refresh your brand — without the cost of a full rebrand.
Lay the groundwork for a modernized identity that reflects where your company is headed.
You’ll get:
- Brand audit + stakeholder interviews (2–3)
- Updated positioning and key messages
- Visual direction + tone-of-voice guide
You’ll walk away with:
A clear strategic foundation for your next-generation brand.
Perfect for: Established companies ready to evolve or pivot.
Investment: $6,000 Timeline: 3–4 weeks
Brand Story Accelerator
Bring every element of your brand story into perfect sync.
A complete brand storytelling system that aligns leadership, marketing, and sales around a shared narrative.
You’ll get:
- Messaging House + StoryBrand + Positioning combined
- Audience-specific elevator pitches
- Brand narrative + tagline recommendations
- Team presentation and rollout session
You’ll walk away with:
Your brand’s North Star — a unified story that drives growth and inspires belief.
Perfect for: Companies entering a new phase of growth, investment, or rebrand.
Investment: $7,500 Timeline: 4 weeks
Opportunities for collaboration.
Fractional & Interim Leadership
Providing timely, experienced leadership during critical transitions and opportunities, ensuring stability and strategic direction when it matters most.
Branding
With experience in countless rebrands and repositioning exercises, Incandela has delivered powerful brand positioning and brought a clear strategy into building brand awareness and sentiment.
Mentorship
Strong emotional intelligence, adaptability and experience enables him to read the room and connect authentically, enhancing interpersonal relationships both as a leader and mentor.
Messaging and Storytelling
Merging creativity with branding expertise, Daniel crafts compelling narratives that resonate, elevating brand messages to create a lasting impact.
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