Tag

strategy
Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...
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These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” — meaning that the term is being overused. As AI and machine learning topics permeate nearly every sales conversation in the technology world, marketers must compete with one...
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When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has lead me to what I think of as...
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At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, skills to develop or strengthen. For many marketers, as 2018 gets underway, this will include ideas around creating new and innovative marketing campaigns, finding new sources of data,...
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Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years....
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On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...
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As part of Salesforce now, lots of the ExactTarget Marketing Cloud marketing team ventured out to San Francisco in November for the 100,000+ plus event, Dreamforce. Myself included. Somewhere between our planning for the event and actually arriving, I agreed to host a segment of their live studio coverage, Salesforce Live. Now, you should know...
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