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Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions, and test what’s possible, if we’re going to really feel invested. How can we do...
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These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” — meaning that the term is being overused. As AI and machine learning topics permeate nearly every sales conversation in the technology world, marketers must compete with one another to stay relevant within these dialogues.  Often, this competition can get so fierce that...
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Marketing loves sales. Why? Because the sales number is the most important number each quarter. And, an increase in sales generally results in an increased marketing budget and more allowance for creative approaches to get your company’s message out to a wider array of target audiences. But why hasn’t that love always historically been reciprocated? I’ve read countless thought leadership pieces from marketing and sales gurus that detail a borderline...
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As I’ve discussed in some of my previous musings, it’s absolutely critical for marketing to have a close relationship with the sales organization. It’s a bit like volleyball. Marketing needs to deliver a good set (a solid pipeline of qualified sales opportunities) and sales needs to nail the spike (by closing the deal). When this relationship works properly, it can actually drive up both productivity and conversion rates. It’s that vital....
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The world is becoming smaller, and more and more companies are operating globally.
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