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There is a company out there that pushes the boundaries of conventional marketing. They do creative, humorous and clever collaborations. They lead with wackiness and boldness. And they include their customers. They have produced special edition Crocs. Bath bombs. Keyboards. Firelogs. Edible nail polish. Bowl cuts. Countless celebrity spokespeople. And much, much more. I’m talking about Kentucky Fried Chicken. Print your photos? This post is a focus on their marketing....
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This is episode 11 of The Revenue Diaries, where I talk marketing, motorsports, sobriety, anthropology, the American dream and much more. Enjoy!
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I recently participated in a podcast with Marketing Trends and wanted to share it with all of you. Excerpt and embed below. Daniel Incandela always knew he wanted to be a storyteller. Early in his career, that passion took him on the path to becoming a visual storyteller, telling tales through the lens of anthropology. But after stints working in a museum and a foray into sports and entertainment, Daniel’s love...
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The last drop of alcohol I drank was 10 years ago today.  I’m incredibly thankful for the past decade without booze. My liver can’t thank me, but it should. A simple thank you card would suffice. It is so nice to wake up in the morning without a pounding headache. And now the only time I vomit is because of the flu, food poisoning or roller coasters. I have a...
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Don’t forget your umbrella. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for. It’s like playing soccer at your local club and dreaming of going to the World Cup. But these days, being a CMO isn’t all that it’s cracked up to be. If the rumors are true, there’s doom and gloom all around, and more showers...
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