Blog

Against Assembly Line Marketing: A Manifesto

Can I take your order? We all need to feel like we’re doing work with a purpose. No one wants to be told what to do all the time, or just go through the motions day after day, doing the same thing over and over again. We need to set strategies, make the big decisions,...
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Accurately Marketing AI Solutions in Today’s Overhyped Landscape

These days, the term “AI” is used as a buzzword more than anything else. In fact, a new phrase making the rounds is the “Whitewashing of AI” — meaning that the term is being overused. As AI and machine learning topics permeate nearly every sales conversation in the technology world, marketers must compete with one...
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Marketing Loves Sales; How to Ensure They Love You Back

Marketing loves sales. Why? Because the sales number is the most important number each quarter. And, an increase in sales generally results in an increased marketing budget and more allowance for creative approaches to get your company’s message out to a wider array of target audiences. But why hasn’t that love always historically been reciprocated?...
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When a CMO Leads the Sales Team

As I’ve discussed in some of my previous musings, it’s absolutely critical for marketing to have a close relationship with the sales organization. It’s a bit like volleyball. Marketing needs to deliver a good set (a solid pipeline of qualified sales opportunities) and sales needs to nail the spike (by closing the deal). When this relationship...
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How an Anthropology Degree Helped Me Become a Better CMO

The world is becoming smaller, and more and more companies are operating globally.
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Want to be a Better Leader? Let Go of the Ego

I have an ego. You do, too. We all have one. Ego is, simply put, the way we view ourselves—especially our own importance, ability, and worth. Ego is the source of our self-esteem and, at times, can provide a much-needed boost of confidence. Other times, the ego can be the source of friction, conflict, and...
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A Three-Pillared Approach to Marketing Leadership

When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has lead me to what I think of as...
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The Top Skill for Marketing Leaders in 2018

At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, skills to develop or strengthen. For many marketers, as 2018 gets underway, this will include ideas around creating new and innovative marketing campaigns, finding new sources of data,...
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My best photographs of 2017

Another year in the books, but not my most productive or impressive year behind the camera. Lots of work, lots of work travel, getting married, herniating two discs in my back, some ups and downs, and the discovery of an upcoming baby for our family. There were lots of great ‘life’ moments to not take...
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The Benefits of Servant Leadership

I often say that my responsibility as a leader is to drive a vision, defer credit to the right people, get approvals, remove obstacles, find budget, and be nice. My personal leadership style didn’t have a specific ideology attached to it, but I recently learned about Servant Leadership. The concept piqued my interest, and after...
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How to Build a Marketing Team: 5 Steps

Building a Marketing Team? Do these 5 things first When building out a marketing function, there are an endless number of things you can do. And that’s the problem. Earlier this year, the Wall Street Journal reported that the average tenure of a Chief Marketing Officer dropped another 6 months in the past two years....
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My best photographs of 2016

2016 wasn’t the most prolific year for taking photos, but I still got in a few good shots. Let’s jump right in. Selfie, huh? I don’t take many, but I really love this one. I think it has more to do with Ollie’s expression, but this was a genuine moment caught with my iPhone. I’ll...
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My best photographs of 2015

Photography to me is catching a moment which is passing, and which is true. Jacques-Henri Lartigue 2015 was a slow photography year for me. It was a year of immense change and my focus was in different areas. Which is quite OK. I’ve been recapping my years in photography for some time now. And 2015...
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The Flavor Flav Limited Edition Apple Watch

Since “1987, when I got my first one, I’ve been wearing a clock around my neck 24/7. You feel me? 24/7.” Flava Flav. Clocks and technology have changed a lot since then. As someone that grew up listening to hip hop, with Public Enemy being a big part of that, I felt that Flava Flav...
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Smeraldina Sparking Water

I had the pleasure of dining at Due Amici in Columbus, Ohio recently – a delicious Italian restaurant that serves traditional dishes with a modern approach. Like most meals and especially Italian, I ordered sparkling water.  This was the moment I was introduced to Smeraldina. To date, this is the best sparkling water I’ve ever tasted. If...
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Photographing Sunsets

Do you like sunsets? I like sunsets. They signal an end to the day almost like a rite of passage, where things start over again. They’re also beautiful and make for ideal photo opportunities. For instance, this one of me and Oliver in Fort Myers on Father’s Day. See what I mean? I often travel...
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Brands and Transparency

Branding has become a major passion of mine. I look at companies in different ways now. When Apple launched their new watch (and other things), I saw more than fancy products. I saw branding realized – the messaging, the visual philosophy, the format of the presentation and how different media all combined to reinforce the...
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Five Watches I Love

The immediate disclaimer on this post is that I don’t own these watches. I admire them. I would like them. And one day, I might. But for now, I’m content in appreciating their design, status and allure. Here’s my belief on watches: A gentleman should own a classic timepiece. And he should invest in a...
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The Neon Museum

Las Vegas is a great photography town. A few years ago, I shared a post about honoring Las Vegas, as a way of introducing the lesser known gems in Sin City. This post made mention of The Neon Museum, a place I visited one afternoon in 2011. From their website – Founded in 1996, the...
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Learning to Love Brand Marketing

On Saturday February 21 at around lunchtime, a small group of us launched the new Return Path website. Publishing this site, also launched a new logo, brand, corporate & product messaging and entire suite of creative assets. It may have only taken a few to officially launch this site, but the entire process involved every...
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The Big Ben + Nunchucks Limited Edition Set

When I think of nunchucks, or nunchaku, danger sticks, juan-tuo or chainsticks, I think of Bruce Lee, Wii, Michelangelo – the turtle not the other one. But mostly, I think of Bruce Lee. Check it. In the past year or so, I’ve become more and more drawn to Kung Fu movies – catching as many...
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My best photographs of 2014

“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” ― Karl Lagerfeld I love holding a camera. It’s often the closest I get to living in the moment. And my skill as a photographer changes each time I snap a shot. As Henri Cartier-Bresson put it, “Your...
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Day trip to San Bernardino National Forest in a Mercedes Benz SLK250

Let me begin by stating that as this very moment, I am downing as much water as humanly possible. 4 hours in a convertible in heat ranging from mid-80s to 106 degrees is rather draining. And silly. But at the wheel of a Mercedes Benz SLK250 and the views that the San Bernardino National Forest...
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Gen Con Indy 2014

For those of you that don’t know me, I’m especially fond of photography, awkwardness, science fiction and geeky stuff. And if you do know me, then you probably guessed that I was at Gen Con today. It’s the perfect blend of all of the previously mentioned fondness in an environment that is completely positive, open,...
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