The title is a bit misleading. I know it’s OK to shave, I just happen to dislike it. I’m skilled at delaying the inevitable and will happily have others do it for me. Lately, I’ve been shaving more frequently and it’s been OK. I think it’s because I’ve finally found the right tools.
I waxed poetic on Harry’s before, but I’ve grown to appreciate their business approach even more.
For one, I love their brand and visual identity. It’s simple and elegant and they use bright colors to make a statement. Harry’s reminds me of a 19th Century London brand – which is meant as a very high compliment. They also happen to be getting all of their digital marketing right, too – which is very un-19th Century. My point is, they have a good brand.
Secondly, they partnered with Herman Miller to redo their NYC offices. So there’s that. And they run an online magazine. And they donate 1% of their sales and time to local organizations. They’re kinda cool.
And their products work. The Truman and Winston (I have both) have real weight to them – like you’re meant to shave with them….which makes me feel just a little more manly when I finally do get around to shaving. And earlier this Spring, they released a razor stand, just to reinforce the functionality and coolness behind their brand and product design. Pretty fancy.
I received mine earlier this week. It sits perfectly in my bathroom – serving as a subtle reminder, that it’s ok to shave. And I might just do that…soon. Thank you Harry’s – can’t wait to see what you do next.