I just can’t let go! I imagine that what’s people think when I corner them and begin my sales pitch on Flickr.
Look it’s not Instagram. It’s not the next big social network. And I doubt it’s profitable. It’s not trying to be any of those. It’s a great photography site. Plain and simple. And after years of use, despite long periods of neglect by the company, I’m still committed. And you should know that Flickr is back.
I’ve been very impressed with Marissa Mayer since taking over Yahoo!. The company needed an internal revolution and she had led it. I had the pleasure of being at her recent keynote discussion with Marc Benioff at Dreamforce. She’s obviously a very strong leader, sharp and direct. It’s no wonder Yahoo has immediately impacted the digital space with apps – both the Flickr and Yahoo Weather experiences are gorgeous. I’d work for her in a heartbeat. That’s a sign of a good leader, in my honest, humble opinion.
It’s nice to know after years of Flickr-indifference from Yahoo, that it has a leader capable of instigating change and directing talent in meaningful ways. Even the innovation is back. And a massive focus on mobile. Things are looking up.
I’m back too. With a new camera and lots of lenses. Photography is my favorite creative outlet. Mixed with travel, it’s a wonderful, life affirming combination. With all my new photos, Flickr has received more lovin’ from me. I’m enjoying some of it’s recent upgrades too – the mobile app, upload tool and smarter metadata are very nice touches.
And now I’m bringing it back at ExactTarget too. I just can’t help myself. It’s been neglected recently, so here are some recent photos from Dreamforce. This is just the beginning of our usage on Flickr. Should be lots of fun and we have some really creative approaches to how to best utilize the platform. And speaking of creative, ExactTarget is also on Tumblr (another Yahoo! product). At ExactTarget, we’re doing some pretty good things too.
I’m more excited about Flickr than I’ve ever been – and that’s saying something. The product is finally getting the attention it deserves and innovation is blossoming. I’ll leave you with two quotes.
Firstly from Marissa Mayer: The utmost thing is the user experience, to have the most useful experience.
And lastly, from photographer Dorothea Lange: The camera is an instrument that teaches people how to see without a camera.
Thank you Flickr. Keep pushing.