The Factory 2.0
Take a small group of brilliant, creative, beautiful and talented designers.
Add in a special nod to Andy Warhol and The Factory.
Top it off with a sustainable, contemplative and an innovative approach to fashion.
Voila! You’ve got The Factory 2.0 – the unstoppable trio of Devin VanderMaas (what a great last name), Ione Fuzzell (the girl’s got skillz) and Ryan Miller (he looks like a cool cat). Ione happens to be my sister-in-law, which of course makes me even prouder of what she and The Factory 2.0 is doing.
The Factory 2.0 - Ryan, Ione & Devin
So why am I writing about this? Here’s why.
This is the official release from The Factory 2.0 -
One of ten companies chosen nationally to compete in the Yoxi competition about eliminating waste in the fashion industry, Northeast Ohio’s own, The Factory 2.0, has made it to finals!
New York City, August 24, 2011- The Factory 2.0 is flown to New York City to meet with Ogivy and Mather to work on a 30 second ad for the final round of voting on Yoxi.com. Devin VanderMaas, Ione Fuzzell, and Ryan Miller of The Factory 2.0 battle the hurricane while trying to finish filming in the Union Square studio with Andre Wagner.
After being shuttled back and forth from Cleveland to New York City this last week to participate in the video editing with Hooligan NYC, the team members of The Factory 2.0 are please to announce the release of their new ad as well as the final round of voting starting on Tuesday, September 6th at 12 PM and ending on Thursday, September 8th at 12 PM.
To support this sustainable clothing movement, vote for The Factory 2.0 on www.yoxi.tv
The winner of the Yoxi competition will receive up to forty thousand dollars to put towards their efforts in eliminating waste in the fashion industry as well as crucial mentorship through out the year.
To view The Factory 2.0’s previous competition videos regarding their perspective and solution to eliminating waste in the fashion industry, please go to: www.yoxi.tv/team/397
So please join me in supporting Ione and The Factory 2.0. What else are you going to do this week?
As Warhol said – “They always say time changes things, but you actually have to change them yourself.”
And if that doesn’t convince you, maybe the 2.0′s video will
The Factory 2.0 from Devin VanderMaas on Vimeo.
